Flash animation
Source: Wikipedia
A Flash animation or Flash cartoon is an animated film which is created using Adobe Flash or similar animation
software and often distributed in the .swf file format. The term Flash animation not
only refers to the file format but to a certain kind of movement and visual
style which, in many circles, is seen as simplistic or
unpolished. However, with dozens of Flash animated television series, countless
more Flash animated television commercials, and award-winning online shorts in
circulation, Flash animation is enjoying a renaissance.
In the late 1990s, when for most Internet
users, bandwidth was still at 56 kbit/s, many
Flash animation artists employed limited animationor cutout animation when creating projects
intended for web distribution. This allowed artists to release shorts and
interactive experiences well under 1 MB, which could stream both audio and
high-end animation.
Flash is able to integrate bitmaps and other
raster-based art, as well as video, though most Flash films are created using
only vector-based
drawings which often result in a somewhat clean graphic appearance. Some
hallmarks of poorly produced Flash animation are jerky natural movements (seen
in walk-cycles and gestures), auto-tweened character movements, lip-sync without interpolation, and
abrupt changes from front to profile view.
Flash animations are typically distributed by
way of the World Wide Web,
in which case they are often referred to as Internet cartoons,online cartoons, or webtoons. Web Flash animations may
be interactive and are often created in a series. A Flash animation is
distinguished from a Webcomic, which is a comic strip distributed via the Web,
rather than an animated cartoon. Flash animation is now taught in schools
throughout the UK and can be taken as a GCSE and A-level.
History
Developed by Macromedia, Flash
(along with Macromedia's other programs) was acquired by software company Adobe in April 2005, the newest
version being Flash CS6.
The first prominent use of the Flash
animation format was by Ren & Stimpy creator John Kricfalusi. On
October 15, 1997, he launched The Goddamn George Liquor Program, the first cartoon series
produced specifically for the Internet. The series starred George Liquor (a fictional character
rumored to have ended Kricfalusi's employment on Ren & Stimpy) and his dim-witted nephewJimmy The Hapless Idiot Boy. Later, Kricfalusi
produced more animated projects with Flash including several online shorts for
Icebox.com, television commercials, and a music video. Soon after that, web cartoons
began appearing on the Internet with much more regularity.
On February 26, 1999, in a major milestone for
Flash animation, the popular web series WhirlGirl became the first regularly
scheduled Flash animated web series when it premiered on the premium cable
channel Showtime in an unprecedented
telecast and simultaneous release on the Showtime website. Created by David B.
Williams and produced by Visionary Media, the studio he founded, WhirlGirl follows the adventures of a
young super-heroine fighting for freedom in a future ruled by an all-powerful
"mediatech empire". The series originally launched in the spring of
1997 as a web comic with limited animation and sound. After gaining online
syndication partners including Lycos.com and WebTV, the series first adopted Flash
animation in July 1998.Following
her Showtime debut, the titular heroine appeared in over 50 Flash webisodes on
the Showtime website. and starred in a
million-dollar multimedia Showtime marketing campaign.
About the same time, Joe Cartoon launched the interactive
animation "Frog in a Blender" to become one of the very first true
"viral hits" on the Internet, gaining more than 90
million views since its release in 1999.
The Von Ghouls went live in November 1999,
featuring the first music group with cartoon episodes online including original
songs, in the vein of Saturday morning cartoons of the 1970s. A number of
popular portal sites featured Flash animation during the dot-com boom of the
late 1990s, including Newgrounds, Icebox, MondoMedia, CampChaos, MediaTrip,
Bogbeast and AtomFilms. Stan Lee of Marvel Comics launched an animated comics
site.
The Internet also saw the proliferation of
many adult-only Flash cartoon sites. Some of the shows from that period made
the transition to traditional media, including Queer Duck, Gary the Rat,Happy
Tree Friends, and the politically minded JibJab shorts. Occasionally, the
trend has been reversed: after being canceled from both ABC and Fox, Atom Films and Flinch Studio created
net-only episodes of The Critic in 2000–2001. In another
instance, Flash almost made the transition to the big screen. In 2001,
production began on what would have been the first Flash-animated feature film,
the ill-fated Lil' Pimp, which also began life as
an Internet series. As potentially controversial as its subject matter was, it had a relatively large
budget, a number of well-known actors (including William Shatner, Bernie Mac,
and Lil' Kim), a full crew, and a running time of nearly 80 minutes. Although
Sony Pictures decided not to release the film, it was eventually released on
DVD by Lion's Gate.
In 2000, another major milestone occurred in
the world of animation when the first broadcast-quality Flash animation aired
on television. Dice Raw's music video "Thin Line between Raw and
Jiggy" appeared on the big screen at Resfest 2000, on television via BET,
and the Web on sites such as Sputnik7.com, Shockwave.com, Heavy.com and was
also included with the CD. Its creation became one of media history’s first
convergent entertainment productions. Todd Wahnish, who would
later go on to create Marvel Entertainment's "All Winners Squad",
pioneered the early conversion of traditional hand-drawn techniques into
vector-based animation seen in the video. The video triggered a flood of
Flash-based television animation.Several recording companies experimented with
releasing animated music videos to promote their artists' releases online,
including Madonna, Beastie Boys and Tenacious D;
however, none became the hit that allowed for the expansion of Flash animated
music videos. Adam Sandler and Tim Burton, among
others, released original Internet-only animated works, but were not able to
devise successful financial models and the trend dissipated, largely as a
result of a lack of viable micro-payment systems.
Several popular online series are currently
produced in Flash, such as the Emmy Award-winning Off-Mikes, produced by ESPN and Animax
Entertainment; Gotham Girls, produced by Warner Brothers; Crime Time, produced by Future Thought Productions and Homestar Runner produced by Mike
and Matt Chapman.
Many today animated television series are produced using
Macromedia Flash, inspired by both the comparatively low cost of production and
the unique style that can be achieved with the software, including Metalocalypse, Being Ian, Foster's Home For Imaginary Friends, Kappa Mikey, Hi
Hi Puffy AmiYumi, Happy
Tree Friends, Odd Job Jack, Wow! Wow! Wubbzy!, the BBCThree show Monkey Dust, the Channel Four show Modern Toss, Yin Yang Yo, Aaagh! It's the Mr. Hell Show, My Little Pony: Friendship Is Magic on The Hub (however, this show uses a
heavily modified version of Flash 8), Cinemax's Eli's
Dirty Jokes, Queer Duck from Showtime, and Shorties Watching Shorties on Comedy Central.
Other TV shows (such as Home Movies and Harvey Birdman, Attorney at Law) both broadcast on Cartoon Network's Adult Swim programming block, have
switched to Flash from other animation technology.
Many animation film festivals have responded
to the popularity of Flash animation by adding separate categories in
competition for "web cartoons" or "Internet cartoons".
Additionally, several exclusively web-based Flash competitions have been
established. It is speculated that only the category
"made for Internet" will survive, as competitions at animation film
festivals are typically arranged in categories defined by film length and
distribution channel, rather than by animation techniques or tools used to
create the films.
Flash
Animation distribution
While the creation of animation using Flash
can be easier and less expensive than traditional animation techniques, the
amount of time, money, and skill required to produce a project using the
software depends on the chosen content and style. Internet distribution is
considerably easier and less expensive than television broadcasting, and
websites such as Newgrounds provide free hosting. Many
Flash animations are created by individual or amateur artists. Many Flash
animations first distributed on the web became popular enough to be broadcast
on television, particularly on such networks as MTV and G4.
Flash Animation in
professional studios
Flash animation production is enjoying
considerable popularity in major animation studios around the world, as
animators take advantage of the software's ability to organize a large number
of assets (such as characters, scenes, movements, and props) for later re-use.
Because Flash files are in vector file format, they can be
used to transfer animation to 35 mm film without any compromise in image
quality. This feature is used by several independent animators worldwide,
including Phil Nibbelink, who
saw his 77-minute feature film Romeo & Juliet: Sealed with a Kissreleased
in theaters in 2006, and Nina Paley, who
released Sita
Sings the Blues in 2008. For Disneyland's
50 Magical Years film featuring Live action Steve Martin interacting with
Donald Duck, the hand drawn animation of Donald Duck was cleaned up and colored
in Flash. The Drawn Together Movie: The Movie!, a straight-to-DVD feature
of the animated series Drawn Together,
produced by Comedy Central and released in April 2010,
discarded the series' traditional animation and used Flash animation instead.
There are a number of other software packages
available that can create output in the .swf format. Among these are Toon Boom, Xara Photo & Graphic Designer, Vectorian Giotto, CelAction2D,Toufee, KoolMoves, Express Animator, Alligator Flash Designer, Amara Web Animation software and Anime Studio. These
front-ends often provide additional support for creating cartoons, especially
with tools more tailored to traditionally trained animators, as well as
additional rigging for characters, which can speed up character animation
considerably. Additionally, there are programs available which translate 3D information into 2D
vectors.
Flash animation
History
Flash
Animation distribution
Flash Animation in
professional studios
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